Dr. Wan Nadiah Mohd Nadzri

Dr. Wan Nadiah Mohd Nadzri is an academic and researcher at The National University of Malaysia – Qatar (UKM-Qatar), where she serves within the Faculty of Administrative & Financial Sciences. Her professional and academic background spans marketing, consumer behaviour, brand experience, business development, and market research.

Her research has explored areas including brand experience, consumer behaviour, customer journeys, digital marketing, and purchasing behaviour, with published work examining consumer experiences and their influence on business and marketing outcomes. She has also contributed to research on user-generated content and online shopping behaviour.

Dr. Wan Nadiah has an academic background from Universiti Teknologi MARA (UiTM), Malaysia, and has continued to strengthen her expertise through professional development in digital marketing, analytics, UX research, and e-commerce.

Combining academic research with practical marketing and business insights, she brings a strong understanding of how consumer behaviour, data, and customer experience can inform effective business and marketing strategies.